Stratejik Bilgilendirme
AP, IB and SAT explained as strategy — timelines, scoring, what actually moves an application.
Website · Web Application · Social Media · Videography
THEY TEACH ONE
STUDENT AT A TIME.
we built the machine
that reaches the rest.
IYN prepares İzmir students for AP, IB, SAT and the British admissions exams — the kind of work that lives or dies on trust, and travels almost entirely by word of mouth. We gave that reputation somewhere to live: a bilingual site, a student portal that makes progress visible, a launch film, and an Instagram system that has been arguing IYN’s case three times a week for two years.
- iyn.com.tr — bilingual marketing site
- İYN Student Portal — dashboard, mock exams, progress tracking
- Portal launch film
- Instagram content system — 4 pillars, 4 visual registers
- Reels — programme and admission stories
- Midjourney prompt architecture for the illustrated pillar
01The Portal
Exam prep runs on a feeling — am I actually getting better? The portal answers it with data.
Mock exams, a 70,000-question bank, section-level breakdowns and a progress curve that updates after every session. Weak topics surface on their own. Parents get the same view the student does, which removes the most tiring conversation in the business.
We built it, then made the film that introduced it, then announced it through the feed we had spent two years building. Same brand voice at every step — the site, the product and the post do not sound like three different companies.
02The Site
live page · scroll inside
01 / 05
Visit this page ↗03The Feed
Ayın En Garip Bölümü
One obscure degree a month. The pillar that earns the saves and the shares.
Başarı Hikayeleri
Real student journeys, published with the family's consent on the client's own channels.
Akıllı Çalışma
Study method — Feynman, memory palace, Pareto. Useful before anyone has bought anything.
Four subjects, but not one look. A provocation and a deadline reminder should not arrive wearing the same clothes — so the system flexes by content type and stays recognisable by palette, type and logo placement. Click any frame.
04The Reel
Imperial College — 0:26, vertical, sound-off legible.
Britain’s hardest STEM admissions route, cut down to the length of a scroll. Every claim on screen is one an admissions officer would recognise, which is the only way this audience keeps watching.