B2BAd Management · Website Design · SEO
Fidan Construction had eight years, a thousand-plus projects and a homeowner’s pitch. The work they wanted was commercial — property managers who buy turnovers by the building. So we rebuilt the front of the business around that buyer: the funnel that reaches them, the creative that convinces them, and the page that converts them.
A two-stage B2B funnel built for property managers, not homeowners. Cold lead generation on native lead forms with a higher-intent qualifying step, retargeting held back until the audience pool could actually carry it. Reviewed on a fixed cadence — creative, audience and form read together, never in isolation.
A landing page written for one reader. Not the homepage, not the residential pitch — a dedicated B2B page that answers the property manager’s question in the first screen and carries one offer the whole way down.
Service and geography made legible: five trades named plainly, the service radius stated, compliance and after-hours availability surfaced as text rather than buried in a brochure.
We set the rules and built to them. No stock, no renders — every frame is a real Fidan job, shot on site and cut BEFORE against AFTER so the proof lands before a word is read. One condensed headline, the payoff line always in red, the logo in the same place every time. Built once, extended five ways — square for feed, vertical for reels. A system the client can keep shooting into, not five one-off posts.
fidanconstruction.com/property-managers
The homepage sells to homeowners. Property managers buy differently — they are not choosing a colour, they are removing a problem from a list. So they got their own page: the trades named in plain language, the service radius stated, compliance and after-hours availability up front, and a single offer repeated until it is impossible to miss.
One page, one reader, one call to action. Everything that did not serve the walkthrough was cut.