← Portfolio★ #005 ★Big Bears · Toronto · 2024
BIG BEARSBAKED POTATOLOADED BY BEARSEST. 2024TORONTOHOT POTATOBIG BEARSBAKED POTATOLOADED BY BEARSEST. 2024TORONTOHOT POTATOBIG BEARSBAKED POTATOLOADED BY BEARSEST. 2024TORONTOHOT POTATO
A short film about a hot potato →

Big Bears Baked Potato

Big Bears Baked Potato — primary logo

Loaded by Bears.

★ MEAT ★ POTATO ★ TOFU ★ TOMATO ★ NATURAL ★ CHEESE ★ CHICKEN ★ GARLIC ★ ONION ★ LETTUCE ★ FRESH★ MEAT ★ POTATO ★ TOFU ★ TOMATO ★ NATURAL ★ CHEESE ★ CHICKEN ★ GARLIC ★ ONION ★ LETTUCE ★ FRESH★ MEAT ★ POTATO ★ TOFU ★ TOMATO ★ NATURAL ★ CHEESE ★ CHICKEN ★ GARLIC ★ ONION ★ LETTUCE ★ FRESH

A spud with personality.

Big Bears arrived with one product — the loaded baked potato — and a question: how do you make a humble starch feel like a destination?

The mascot earned the shades. The wordmark earned the size. The wrapper turned every ingredient on the menu into a pattern that sells the brand from a block away.

Yellow does the work.

Primary 60%YellowF3A805
Secondary 25%OrangeB73F13
Accent 10%Red922700
Surface 5%CreamFFFFF3

Display · Lilita One

Aa Bb 0123

Body · Nunito 600

A potato is a small private rebellion against the cold.

SMALL · $11.99BEAR SIZE · $17.99+ 2 SAUCESVEGGIES $2 · MEATS $3.5MORE SAUCE $0.50SMALL · $11.99BEAR SIZE · $17.99+ 2 SAUCESVEGGIES $2 · MEATS $3.5MORE SAUCE $0.50SMALL · $11.99BEAR SIZE · $17.99+ 2 SAUCESVEGGIES $2 · MEATS $3.5MORE SAUCE $0.50
Meet the bear ↓

The bear earned the shades.

Big Bears Baked Potato — primary logo

From the line.

Toppings bar with chalkboard labels
INT. Toppings Bar — Wide
Staff member at the counter behind glass
INT. Counter — Service
Toppings bar close-up
INT. Toppings — Detail
Black-gloved hands scooping corn into a takeaway
CU. Build — Scoop
Black-gloved hands scooping pickled cabbage
CU. Build — Pickle
Loaded potato bowl with pulled meat
CU. Bowl — Pulled
Three loaded bowls on the kitchen counter
INT. Counter — Trio
Bowl close-up with shredded chicken and cabbage
CU. Bowl — Cabbage
Vegan bowl with dolma, olives, lettuce, peppers
CU. Bowl — Vegan
Bowl with pulled meat, beans, corn, salsa
CU. Bowl — Beans
Kitchen pass with chili bowl and tortilla chips
INT. Pass — Chili
Takeout bowl held over a sidewalk and stones
POV. First Bite
Three pages, twelve potatoes

Pick your Bear Size.

Big Bears menu — page 01
Spread 01
Big Bears menu — page 02
Spread 02
Big Bears menu — page 03
Spread 03
Big Bears packaging — typographic wrapper pattern

Every wrapper, a billboard.

The take-away wrapper turns every ingredient on the menu into a typographic pattern. Wrap a potato, sell a brand.

StockKraft 60gsmInkBear YellowFormat320×320 mm
Roll the credits ↓

Send the next one over.

If your brand needs the same kind of attention — full identity, packaging, photography, the menu to tie it together — we’re booking the next slot now.

Start a project →
FRAMEFLOWBIG BEARS2024TORONTOBRAND BUILD★FRAMEFLOWBIG BEARS2024TORONTOBRAND BUILD★FRAMEFLOWBIG BEARS2024TORONTOBRAND BUILD★