Midnight navy
Brand, listings, announcements, market commentary. Bronze rule, Cinzel headline, generous margins. Most of the feed lives here.
Boutique brokerage · GTA · Social · Video · Web · Ads
They stopped selling
under a group name.
We built the one
with theirs on it.
TopcuDalan Homes retired in the first quarter of 2026 and became Beril & Sedat Homes — two people, named, in a market of 69,000 agents. Quiet luxury is easy to say and hard to hold, so we held it everywhere at once: a bilingual site, a navy editorial feed, a reel series with both of them on camera, and the paid support underneath.
- Register
- Quiet luxury — never salesy
- Languages
- English & Turkish, in parallel
- Type
- Cinzel · Montserrat
TWO REGISTERS
The brand runs on midnight navy. The teaching content does not — and that is deliberate. A rate table on a dark ground is a wall of small pale digits in a feed; the same table on warm limestone reads at arm’s length. So the identity holds the navy and anything built to be read moves to a warm variant, with the same serif, the same rules and the same signature closing every piece. One brand, two jobs.
Warm limestone
Numbers, tables, step-by-step. Terracotta on the one figure that matters in each frame. Used in the explainers, and in the feed wherever a post is meant to be read rather than admired.
THE REELS
On camera · 9:16 · walkthroughs, monthly updates, policy explainers
The strongest thing this brokerage has is that there are two of them and you can see both. So the reels put them on camera and keep them there — Beril walking a Bayview listing, Sedat on what a rate decision does to a closing. Prices burned in, captions burned in, mostly Turkish, no voiceover hiding who is talking.
THE FEED
Instagram · 4:5
THE EXPLAINERS
Vertical motion · 9:16
This is the layer that sits under the talking. The strongest of them are cut against a built graphics pass — the number lands, the label arrives, the table fills a row at a time — so the voice never has to describe what the screen could just show. The rest are lighter: a caption, a list, one idea held on screen long enough to land.
THE SITE
berilsedathomes.ca · live · English and Turkish
01 / 07
Visit this page ↗MAP SEARCH
berilsedathomes.ca/listings/map · office feed · split view
The largest build on the site, and the one a portal usually wins on. Every listing carries coordinates, so the roster and the map are the same query seen two ways: filter the list and the pins follow, hover a pin and the card answers. What plays below is that interface, recreated frame for frame.
$499K$548K$629K$699K$899K
$445K711-215 Fort York Boulevard · 1 bd 1 ba$450K406-1190 Dundas Street · 1 bd 1 ba$499K427-543 Richmond Street · 2 bd 2 ba$499K317-38 Hollywood Avenue · 2 bd 1 ba$595KPH7-28 Linden Street · 2 bd 1 ba$889K902-2181 Yonge Street · 2 bd 2 ba$1.15M53 St Paul Street · 3 bd 2 baDowntown & midtown Toronto© OpenStreetMap © CARTOTwo languages, not one translated twice.
EN
“Quiet luxury.”
TR
“Kişiye özel.”
Rendered literally, “quiet luxury” lands in Turkish as something closer to muted expensive — the wrong idea entirely. The Turkish side of this brand is transcreated, not translated: the promise is carried, the phrasing is rebuilt. “A timeless home” becomes size yakışan bir yuva — a home that suits you. Same brand. Two readers who each think it was written for them.
SCOPE
Social Media
A navy editorial feed on a fixed grammar — Cinzel headline, bronze rule, restraint over volume. Carousels for anything that needs a build, singles for news. Bilingual announcements run as one post with two clean language blocks, never sentence-level mixing.
Videography
Two strands. On camera: property walkthroughs with the price burned in, monthly market updates, and policy explainers — mostly Turkish, both principals visible, captions on. Underneath: a built graphics system that animates the parts of a purchase people avoid reading — carrying cost, closing costs, first-time buyer programmes — one number at a time.
Website Design
A full bilingual site: home, listings, neighbourhoods, advice, about, contact, blog, and a parallel Turkish build. Cinzel and Montserrat throughout, RECO-compliant, with the micro-market pages doing the SEO work a boutique brokerage actually needs.
Ad Management
Paid support behind the listings and the seminar programme, reported on a fixed cadence against the plan rather than on whatever the dashboard highlighted that week.