Case Study·Reel 003·Canada
ASD Laminat has pressed high-performance surfaces for 65 years and ships to 85+ countries. The brief for Canada: make the architects, fabricators and specifiers who choose the panel know the name. We built a five-pillar social system — then ran it hot across LinkedIn, Instagram and Google.
A 65-year manufacturer, brand-new to the Canadian conversation. Two sides to the story — the product's proof, and the market's attention. Reach the people who actually spec the panel: architects, designers, fabricators. From Halifax to Vancouver.
ASD Laminat · Canada
Deliverable 01 · Social Media
Every post ladders up to one of five pillars — so the feed reads as a brand, not a scrapbook.
— The feed · nine shipped creatives · tap to enlarge —
Deliverable 02 · Ad Management
Government Administration, Higher Education and Technology led engagement — the Greater Toronto Area was the most responsive market.
A brand-new paid presence: reach, engagement and link clicks all built from zero over the campaign window.
Ranked on high-intent searches in both languages — from “high pressure laminate” to “comptoir stratifié” — at a $0.21 average click.
Full campaign reporting shared privately with the client.
Where it landed
Top sectors by engagement
Most-reached regions
Prepared by FrameFlow · Reel 003 · 2025